Welcome back, Nour Realty
New Cairo · Broker office · ★ Gold tier
Wallet balance
$3,180
USD · ≈ EGP 156,800
Leads this month
214 +31 organic
▲ 12% vs last month
Cost per lead FR-9.11
$4.80
▲ $0.40 — pooling recommended
Cost per serious lead FR-9.12
$19.10
from your CRM feedback
Active campaigns
| Campaign | Developer | Project | Goal | Status | Leads | CPL |
|---|---|---|---|---|---|---|
| Badya — Townhouses | Palm Hills | Badya6th of October | Lowest CPL | Live | 86 | $4.20 |
| O West — Apartments | Orascom | O West6th of October | More leads | AI building | — | — |
| Marassi — Chalets | Emaar Misr | MarassiNorth Coast | Better quality | Live | 52 | $6.10 |
| ZED East — Studios | Ora Developers | ZED EastNew Cairo | Lowest CPL | Needs changes | — | — |
| Mountain View iCity | Mountain View | iCity New CairoNew Cairo | More leads | Low balance | 24 | $5.00 |
Feedback Score
76
/ 100
Coverage 82%
Speed 1.4h
Depth 61%
Notes 70%
🔥 3-week streak — coverage above target. FR-11.6
Gold & Platinum require Score ≥ 70. You're in. FR-11.8
Campaigns
Press Run and our AI builds and launches each campaign for you — usually within minutes.
FR-4.8 statusesFR-4.9 edits rebuildFR-4.10 pause/stop
| Campaign | Developer | Project | Area | Channel | Goal | Status | Budget | Leads | Interested | No answer | CPL | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Badya — Townhouses | Palm Hills | Badya | 6th of October | Meta | Lowest CPL | Live | $40 | 86 | 31 | 12 | $4.20 | |
| O West — Apartments | Orascom | O West | 6th of October | Meta | More leads | AI building | $30 | — | — | — | — | |
| Marassi — Chalets | Emaar Misr | Marassi | North Coast | Better quality | Live | $55 | 52 | 24 | 7 | $6.10 | ||
| ZED East — Studios | Ora Developers | ZED East | New Cairo | Meta | Lowest CPL | Needs changes | $25 | — | — | — | — | |
| Mountain View iCity | Mountain View | iCity New Cairo | New Cairo | Meta | More leads | Paused · low balance | $35 | 24 | 9 | 5 | $5.00 | |
| Hyde Park — Villas | Hyde Park | Hyde Park New Cairo | New Cairo | Meta | Better quality | Draft | $50 | — | — | — | — | |
| Mivida — Resale units | Emaar Misr | Mivida | New Cairo | Lowest CPL | Ended | — | 118 | 41 | 20 | $4.90 |
Interested / No answer come straight from your CRM feedback. Goal tells the AI how to optimize each campaign. You just set it and press Run — the AI builds and launches it for you.
Build a campaign
Five quick steps. Press Run and the AI takes it live for you.
FR-4.1 projectFR-4.2 creativeFR-4.3 destinationFR-4.5 audienceFR-4.6 budgetFR-4.7 run
1Project / area
2Creative
3Destination
4Audience
5Budget & run
Select a developer & project FR-4.1
Pick the developer, then one of its projects. The creative library filters to your choice. 50 developers · 150+ projects.
Selected: Palm Hills Developments · Badya. Every campaign, creative and lead is attributed to this developer, project and area. FR-5.1
Get more, better-quality leads
Pick a creative FR-4.2
Choose one from the platform library, or one of your own uploads. FR-5.1
Video · 9:16In useARBadya reel
Townhouse — 6.2M EGP
CarouselARBadya units
Apartment — 4.1M EGP
ImageENClubhouse
Townhouse — 6.8M EGP
Destination & identity FR-4.3
Where leads are captured, and whose name the ad runs under.
AI tip: this creative is already live in another campaign. Using the platform dark page lets your budget join the pool — usually a lower cost per lead. Your call. FR-4.4
Platform dark page recommended · pooled
Runs under the platform. Shares one campaign with others on the same creative — better cost per lead. FR-7.1
Your connected Instagram page @nour.realty
Ad carries your identity. Never pooled — all leads come straight to you. FR-7.2
Platform landing page
A ready page from the library, or built from a template. Hidden campaign ID routes each lead. FR-5.17
Audience FR-4.5
Pick one ready audience — the AI optimizes the exact targeting for you. No fiddly settings. FR-5.11
New Cairo compound buyers — higher income
People showing intent for compound units in and around New Cairo, higher-income signals. FR-5.12
North Coast second-home seekers
Buyers researching chalets and summer homes on the North Coast.
First-home buyers — flexible installments
Interest in long installment plans and lower down payments.
Audiences avoid age/gender limits to stay within housing-ad policy. FR-5.14
Optimization goal
Tell the AI what to optimize this campaign for. It tunes targeting, bidding and delivery to match.
Budget & schedule FR-4.6
Wallet balance $3,180 covers the first day. You're good to Run. FR-4.6
What happens on Run: our AI builds and launches your campaign for you, usually within minutes. You'll see it go AI building then flip to Live — or Needs changes with a clear reason if something needs a tweak. FR-4.7 FR-6.7
Creative library
Hundreds of ready creatives, free to use. The platform carries the production cost.
FR-5.2 typesFR-5.3 metadataFR-5.4 filterFR-5.5 expiryFR-5.6 in-use signalFR-5.8 private uploads
Video · 9:16In useARBadya reel
6,200,000 EGP
10% down · 8-yr installments⏳ Offer expires 30 Nov 2026
CarouselARMarassi chalets
8,900,000 EGP
5% down · 7-yr installments⏳ Offer expires 15 Dec 2026
ImageENZED East
4,100,000 EGP
10% down · 10-yr installments⏳ Offer expires 10 Jan 2027
Landing pageARO West
5,500,000 EGP
Flexible plan⏳ Offer expires 28 Nov 2026
Video · 9:16ARHyde Park
11,300,000 EGP
15% down · 6-yr installments⏳ Offer expires 5 Dec 2026
ImageENMivida
7,000,000 EGP
Ready to move⏳ Offer expires 20 Dec 2026
Landing pages
All pages live on platform domains, mobile-first and fast on Egyptian networks.
FR-5.15 platform domainsFR-5.16 templateFR-5.17 hidden campaign IDFR-5.18 mobile-first <2.5s LCP
Compound hero + form
Compound lead form
Hero image · offer block · name + phone form
Video + installments
Video & installments
9:16 video · price & plan table · WhatsApp CTA
Gallery + map
Gallery & location
Unit gallery · master plan · lead form
Build from template FR-5.16
Hidden fields added automatically: campaign ID + source, so every submission routes to the right owner. FR-5.17
CRM — leads
Record what happens with each lead. Your feedback turns cost-per-lead into cost-per-serious.
FR-9.1 recordFR-9.2 statusesFR-9.3 assignFR-9.5 exportFR-9.6 import by lead IDFR-7.11 no de-dupFR-9.7 organic
New (unworked)
18
Serious
41
Site visits
12
Closed won
5
| Lead | Phone | Project | Campaign | Source | Received | Status | Owner |
|---|---|---|---|---|---|---|---|
Mariam A.LD-48213 | +20 10 •• •• 4471 | Badya | Badya — Townhouses | Paid | 2 min ago | New | Unassigned |
Khaled M.LD-48209 | +20 11 •• •• 1180 | Marassi | Marassi — Chalets | Paid | 18 min ago | Serious | Sara |
Yara S.LD-48201 | +20 12 •• •• 9032 | Badya | Badya — Townhouses | Additional | 1 h ago | Contacted | Omar |
Ahmed F.LD-48190 | +20 10 •• •• 7765 | ZED East | ZED East — Studios | Paid | 3 h ago | Site visit | Sara |
Nada H.LD-48177 | +20 11 •• •• 3390 | Marassi | Marassi — Chalets | Paid | 6 h ago | Closed won | Omar |
Mariam A.LD-48160 | +20 10 •• •• 4471 | O West | O West — Apartments | Paid | 1 d ago | Not interested | Sara |
Same person can appear more than once — repeat registrations are separate leads and may belong to different clients. That's expected here. FR-7.11
Wallet & billing
Top up in EGP or USD — your credit is held in that same currency. You pay per lead, at the day's rate.
FR-8.1 account currencyFR-8.2 Fawry/cardFR-8.3 min 20,000 EGPFR-8.5 ledgerFR-9.14 displayed values only
Billing rule: you choose your account currency. Credit is reserved as-is in the currency you pay — EGP stays EGP, USD stays USD, with no conversion at top-up. You pay per lead: when a lead signs up, it's charged at the USD⇄EGP rate of its sign-up day, and that rate is stored on the lead.
Current balance
$3,180.00
+ EGP 24,500 held in EGP, reserved as-is FR-8.1
≈ 3 days of spend left · low-balance alert at 3 days FR-8.11
Top up FR-8.2
No conversion now. Your EGP 20,000 is reserved as EGP 20,000. The USD⇄EGP rate is applied later, per lead, on each lead's sign-up day. FR-8.1
Minimum top-up by Fawry / Egyptian card: EGP 20,000. FR-8.3
Minimum top-up by Fawry / Egyptian card: EGP 20,000. FR-8.3
Ledger FR-8.5
Each lead charge stores the sign-up-day rate and reference.| Date | Type | Lead / campaign | Rate (lead day) | Amount | Balance |
|---|---|---|---|---|---|
| 03 Nov 2026 | Lead charge FR-8.13 | LD-48213 · Badya — Townhouses | 49.30 | −$4.80 | $3,180.00 |
| 03 Nov 2026 | Lead charge | LD-48209 · Marassi — Chalets | 49.30 | −$6.10 | $3,184.80 |
| 02 Nov 2026 | Lead charge — organic FR-8.13 | ORG-310 · Marassi — Chalets | 49.10 | −$8.00 | $3,190.90 |
| 02 Nov 2026 | Service fee FR-8.7 | Badya — Townhouses | — | −$2.40 | $3,198.90 |
| 01 Nov 2026 | Top-up — Fawry | TOP-0455 · held as USD | — | +$1,000.00 | $3,201.30 |
Client-side rule: you only ever see displayed media cost and the service fee. Actual channel spend and platform margin never appear in the app, exports or API. FR-9.14 FR-8.14
Reports
Performance by money, and by the outcomes you record in the CRM.
FR-9.11 campaign metricsFR-9.12 feedback metricsFR-9.13 filtersFR-9.14 displayed money
Displayed media cost
$1,028
+ service fee $103
Leads
214
+31 additional results
Cost per lead
$4.80
Lead → serious rate
19%
cost/serious $19.10
Leads per day
Last 14 daysFeedback metrics FR-9.12
Cost per serious lead$19.10
Cost per site visit$64.30
Cost per closed deal$206.00
Lead → serious19%
Built from CRM statuses — the more you record, the sharper these get.
Rewards & tiers
Two programs: a Feedback Score for recording outcomes, and Spend Tiers. Top tiers need both.
FR-11.1 scoreFR-11.2 inputsFR-11.3 accuracy not positivityFR-11.7 tiersFR-11.8 tier gateFR-11.11 routing stays neutral
Feedback Score — November
76
/ 100
Coverage · worked within 72h82%
Speed · to first status1.4h
Depth · moved past Contacted61%
Completeness · notes added70%
Marking a lead Not interested scores the same as Serious — the score rewards recording, never a particular outcome. FR-11.3
Spend tier FR-11.7
Bronze
Silver
Gold ★
Platinum
Platinum needs $2,400 more rolling 90-day spend and Score ≥ 70.
You meet the score gate — spend is the only thing between you and Platinum. FR-11.8 FR-11.9
🔒 Rewards never touch lead routing — the pooled draw stays weighted by budget only. FR-11.11
Rewards catalog
| Reward | Earned by | Status |
|---|---|---|
| Service fee discount — 10% → 8% | Gold & Platinum | Unlocked |
| Priority AI launch | Silver and above | Unlocked |
| Early access to new creatives | Feedback Score above target | Unlocked |
| One custom creative / month | Platinum | Locked |
| Benchmark report vs area average | Feedback Score above target | Unlocked |
Developer view
Aggregate activity on your projects. Numbers only — never broker campaigns or customer data.
FR-9.15 auto-linkedFR-9.16 numbers onlyFR-9.17 no details / no drill-down
Privacy by design: you see counts and totals per project and channel. No creatives, settings, audiences, budgets, statuses, customer names, phones or per-broker spend. FR-9.17
Brokers advertising
34
▲ 6 this month
Live campaigns
58
Leads generated
4,120
▲ 14%
Projects active
5
| Project | Channel | Brokers running | Live campaigns | Leads (30d) | Trend |
|---|---|---|---|---|---|
| Badya | Meta | 21 | 29 | 1,980 | ▲ 12% |
| Badya | 8 | 11 | 540 | ▲ 5% | |
| Capital Gardens | Meta | 14 | 18 | 1,100 | ▼ 3% |
| Palm Hills NC | Meta | 9 | 12 | 500 | ▲ 8% |
Statistics can't be drilled down to a single campaign or lead. Whether broker office names are shown is still an open item. §12 open
Team
Invite sales staff to work leads. They can't change budgets or run campaigns unless you grant it.
§3 client team memberFR-9.3 assign & audit
| Member | Role | Leads assigned | Can run campaigns | Status |
|---|---|---|---|---|
Nour (you)owner@nour.realty | Client owner | — | Yes | Active |
Sara H.sara@nour.realty | Team member | 96 | No | Active |
Omar K.omar@nour.realty | Team member | 88 | No | Active |
Hani M.hani@nour.realty | Team member | 0 | No | Invited |
Pages & settings
Connect your Facebook / Instagram pages so ads can run under your identity.
FR-10.1 partner accessFR-10.2 checked before RunFR-10.3 you keep your leads
Connected pages
IG
@nour.realty
Instagram · ad & lead permissions granted
FB
Nour Realty
Facebook · lead permission expired
We check page permissions before every Run and before each launch. If a permission lapses, the campaign waits. FR-10.2
Connect a new page
- Grant our business portfolio partner access to your page.
- Approve ad and lead permissions in the guided Meta flow.
- We confirm the connection — your page is ready to run. FR-10.1
You can still download instant-form leads from your own page directly — those leads are yours. FR-10.3
LeadsHub · clickable UI prototype for the development team · not functional. Built from the Business Requirements Document (v0.1 draft, 27 Sep 2026). Phase 1 scope: client web app, Meta + Google. Toggle requirement tags in the sidebar to map each screen to its FR numbers.